Timeline
2025
Established its first combined jewelry and fashion concept store.
TRACEY CHEN ｘLee Ling Go
2024
TRACEY CHEN’s global presence spans across key international cities, with pop-up events and curated showcases in prestigious locations such as Ginza Matsuya and Daimaru Tokyo in Japan, as well as at Aesavant and Mist concept stores in Paris. The brand continues to bring contemporary jadeite aesthetics to audiences worldwide. Notably, TRACEY CHEN is currently the only Taiwanese jewelry brand invited to showcase at Ginza Matsuya in Tokyo.
Ginza Matsuya Pop-Up Store
Grand Opening of SOGO BR4 Store
Aesavant × Mist 選品店
Grand Opening of Zhongshan Flagship Store
2022－2023
Frequently featured in films and television dramas, including award-winning Lunar New Year blockbusters.
Jewelry styling for all female characters in the film《詐團圓》, as well as featured in《小曉》 and the television drama《你是我的姐妹》
Selected for consecutive seasons at Taipei Fashion Week AW22 and SS23 (High Jewelry Icy Jadeite Collection), and showcased at PROJECT TOKYO during Tokyo Fashion Week — the only Taiwanese jewelry brand to participate across all four major fashion weeks.
Chosen as a featured personality in Porsche’s Driven by Dreams campaign highlighting empowered women.
TRACEY CHEN jewelry has also been selected for red carpet styling by renowned hosts and actresses at Taiwan’s prestigious Golden Bell Awards and Golden Horse Awards.
More Testimonials
2021
Entered Shin Kong Mitsukoshi: Taipei Nanxi Store
Entered Shin Kong Mitsukoshi: Taipei Main Station Store
Entered Shin Kong Mitsukoshi: Taipei Tianmu Store, and featured in an exclusive interview with VOGUE Taiwan.
2020
Opened the first TRACEY CHEN store in Taiwan, located in Taipei’s East District.
Featured in exclusive interviews with Harper’s Bazaar and Marie Claire.
Featured in interviews with Business Weekly Taiwan and Tatler.
Featured in an interview with LOOKin.
2019
Invited to exhibit at New York Fashion Week and Shanghai Fashion Week.
Established sales points in Qingdao, Urumqi, and Shijiazhuang.
Selected as an onboard jewelry brand for China Airlines’ in-flight sales program.
Launched on Taiwan’s largest e-commerce platform, MOMO.
Launched on top luxury e-commerce platform, SECOO.
2018
Exhibited at MODE Shanghai Fashion Week.
Established sales points in Hong Kong and Shenzhen.
Established a sales point in Beijing.
Launched on the premium e-commerce platform Hao Huo Yan Xuan.
2017
Entered Eslite Life New Taipei Xinzhuang Store.
Expanded into Eslite Taipei Xinyi Store, Taipei Ximen Store, and New Taipei Xinzhuang Store.
Simultaneously began development of the handcrafted fine jadeite jewelry collection.
2016
Entered Eslite Life New Taipei Xinzhuang Store.
Expanded into Eslite Taipei Xinyi Store, Taipei Ximen Store, and New Taipei Xinzhuang Store.
Simultaneously began development of the handcrafted fine jadeite jewelry collection.